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A major study of postmodern developments in Japanese advertising and art
- Sales Rank: #3688680 in eBooks
- Published on: 2015-01-06
- Released on: 2014-12-23
- Format: Kindle eBook
Review
“Bartal has chosen a fascinating topic that is still woefully understudied in anglophone scholarship despite its tremendous importance and relevance for contemporary cultural studies. Postmodern Advertising in Japan greatly illuminates the particular cultural moment spawned by Japan's bubble econony in the 1980s and early 90s and the Tokyo Art Directors Club's vital contribution to postwar Japanese visual culture, advertising, and world design history.”—Gennifer Weisenfeld, professor of art and art history, Duke University
“Based on a rare and intimate acquaintance not only with its specific topic but also with Japanese culture as a whole . . .[this book] provides a unique contribution to several domains and an additional perspective on Japanese culture and it's global impact.”—Rotem Kowner, professor of modern Japanese history and culture, University of Haifa
"Postmodern Advertising in Japan is recommended to researchers and students in Japanese visual culture and society as well as in advertising and communication at all levels. It is full of beautifully reproduced plates of interesting posters that are a pleasure to anyone. The writing style is solid and lucid, beautifully integrates different disciplinary languages, and can be enjoyed by diverse readers."—Journal of Japanese Studies
About the Author
ORY BARTAL is the department chair of the Department of History and Theory at the Bezalel Academy of Arts and Design in Jerusalem.
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