Sabtu, 22 Januari 2011

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Rip It Up, by Richard Wiseman

Most self-help books encourage you to think differently, to think yourself thin, imagine a richer self or visualize the perfect you. This is difficult and time consuming and often doesn't work.

Drawing on a dazzling array of scientific evidence, psychologist Richard Wiseman presents a radical new insight that turns conventional self-help on its head: simple physical actions represent the quickest, easiest and most powerful way to instantly change how you think and feel. So don't just think about changing your life. Do it.

  • Sales Rank: #101471 in Audible
  • Published on: 2015-09-04
  • Released on: 2015-09-04
  • Format: Unabridged
  • Original language: English
  • Running time: 476 minutes

Most helpful customer reviews

4 of 4 people found the following review helpful.
This book blasts typical self-help advice and offers refreshing and simple common sense advice: FEELINGS ARE SHAPED BY BEHAVIOR
By Marku
This book might be even better than his first book, 59 Seconds. Mr. Wiseman simply blasts your typical sell-help advice about using visualizations, affirmations, hypnosis and other inner game tools. You change your inner self when you change the way you ACT/BEHAVE.

According to Mr. Wiseman, behavior is everything. I've spent so many years using different self-help theories, which over-complicate everything and don't deliver any results. But Mr. Wiseman confirmed what common sense suggests: change the way you act.

That famous actor who played a Nazi in the movie 'Schindler's List' (I am not sure if it was that movie or another famous Nazi movie) said that he couldn't wait for the filming to finish. When he was asked 'why', he said that 'acting like a ruthless Nazi officer for the past few weeks has changed me internally; I feel like I am becoming a ruthless Nazi'.

Force yourself to smile and you will feel happier. Start badmouthing someone to other people and you'll start disliking that person. Hug a stranger and you'll find that you have some emotional affection for that person. Pretend to flirt with someone and you'll find that you're starting to like the person.

Of course, every claim that Mr. Wiseman makes is substantiated by simple scientific evidence (in the form of experiments that any average person could conduct). I wish I had read this book instead of 30 other books on self help. This one is based on evidence and common sense. And most importantly, the advice works!

I am now going to quote myself about what I said for Mr. Wiseman's previous book, 59 Seconds, since the same quote applies to this book too.

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A very wise man has said "Studies either confirm what common sense suggests or they are wrong (except in some rare cases)." This book proves that. When you read most conclusions for the various advice of Mr. Wiseman, you will realize that most of the conclusions are common sense. The Self-Help movement unfortunately doesn't follow this rule since their solutions are usually very illogical but they sound sophisticated because they are written in Woo-Woo New-Age lingo and that's why people think that they are profound.

Here is another quote from that same wise man that I mentioned in the previous paragraph: "One of the great mind destroyers of college education is the belief that if it's very complex, it's very profound." (Dennis Prager)
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17 of 24 people found the following review helpful.
Adds flesh to the bones of other books
By James Taylor
I had mixed feelings about this book and its borrowings from mainstream psychological research, largely because I feel that psychologists so often suffer from something they themselves call `Confirmation Bias'. I.e. they seem to conduct experiments to prove a `hunch' they have, then they selectively interpret the results to show that their hunch was correct, ignoring any evidence to the contrary. In addition to this they so often research topics where the conclusion is already obvious to any socially functioning human being. A critical thinker could spend a lot of time discussing the validity of many of the conclusions. And then again, in this book we are told that pretending to be a fighter pilot will improve your vision by 40% (p331). Wow. Those who need glasses can throw them away after a visit to an RAF base.

Maybe this is too cynical an appraisal of the profession. A lot of sound material has come out of psychological research and there is a lot of interesting material that is reasonably well accepted as correct and of practical value. Granted, many talented people have offered valuable contributions to the field, too many to name here. But when an experiment takes place there is usually a vested interest in the way the results turn out, and if you google many topics of research you will find a multitude of competing theories, often contradicting each other, each theory being supported by experimental results.

Re horses and carts - the William James quote used here is 'You do not run from a bear because you are afraid of it, but rather become afraid of the bear because you run from it'. This is obviously wrong. We assess the situation, become afraid (if appropriate), our body prepares for flight, and only then do we run. We first have to recognise that the bear is dangerous and poses a threat, and this recognition of danger is the central trigger. When we have assessed that it is not a harmless cuddly animal, a complex set of interactive responses take place to make us run for our lives. The assessment of danger triggers fear, and with it comes the fight-or-flight response of increased heart rate etc. The beating heart comes after the assessment and before the running because this is the body preparing to run. Alternatively, had we recognised Winnie the Pooh we would have invited him for tea, without the beating heart or running behaviour. In fact, apart from certain phobic reactions, we usually have to assess whether or not to be afraid of something and it's a bit silly to suggest otherwise. If I felt afraid of something because I was running away from it I would be afraid of my house when I ran away from it to catch a bus in the morning. I think that William James presented the idea to provoke thought and didn't intend it to be taken literally.

William James's big idea was that by concentrating not on what is true, but on what is useful to believe, we might change for the better. This is NLP!

However, in spite of my cynicism I did like this book. Okay, the idea of acting out a role is not new, back in the 50s Erving Goffman had the idea that we act out roles in life. Similarly, the idea that we align our beliefs with our actions is down to Cognitive Dissonance - Festinger 1957 - we cannot hold two conflicting beliefs, so if we are aware that our actions contradict our some part of our personality we will sometimes change our self-image to accommodate the action. Also this aligns with Cialdini's idea of Consistency - if we see ourselves as a certain sort of person, we will behave in line with our beliefs. David Lieberman points out that if you want help with something, the request is more likely to be accepted if framed `Dave, I know you're a helpful person, could you give me a hand with xxxx?' The compliment here is being taken on board to form a positive self-image, and the person will act in line with this self-image of a helpful person, so similarly, if you believe that you are a certain type of person you will tend to behave in line with this belief. Cialdini's principle seemed broad enough to accommodate our tendency to stick with a decision even when confronted with conflicting evidence, an idea Leon Festinger had voiced earlier. This also ties in with fear of loss, and with unwillingness to let go of something when an investment has been made (re the work of Kahneman and Tversky 'sunken cost', also Cialdini 'Scarcity') - there is quite a lot of circularity here, but the emphasis gradually drifts from self-image to stubbornness and becomes less relevant to Wiseman's book. Also check out Daryl Bem's self-perception theory - we observe our own actions and make judgments about ourselves in the same way that we observe other people and make character judgments about them.

The NLP idea of modelling is all about learning how to do something by modelling our behaviour on highly competent people - back to Goffman. The 'model' can be real or fictitious, the behaviour may be an attitude, skill, or state of mind. This idea has increased relevance with the recent discovery of `Mirror Neurons' (when we observe, or even merely imagine an intentional action being performed, our own neural systems will show a trace of copying the observed behaviour), a discovery which would suggest that modelling could indeed be very useful. This NLP idea would appear to be the same as the central theme of this book, pretending facilitates becoming, although I don't recall seeing any reference to it. But didn't Wiseman `debunk self-help myths' like NLP philosophies when he wrote 59 seconds?

So to summarise, although I am a born cynic, I think that the theme is valid, and I think that there is enough good material in here to make the book a valuable addition to any self-help junkie's library. The theme isn't new, and some of the experiments cited will raise your eyebrows, and a few will make you groan, but all of the experiments will add depth to the other books you've read that offer similar advice. I feel that this book has got a place in self-help literature for this reason, and I would highly recommend it.

0 of 0 people found the following review helpful.
As if, fake it until you make it!
By Simon Laub
According to Richard Wiseman, you shouldn't think about changing how you think and feel,
you should just act as if you were the person you want to be!
I.e. fake it until you make it! Want to feel happier? Force yourself to smile! Want to be more confident? Stand in a confident pose! etc.
Indeed, it's far easier to change the way we act than changing the way we think.
And, interesting, a change in thinking might follow right after a change in acting.

Richard Wiseman is inspired by american philosopher and psychologist William James.
In one thought experiment, James considered the question, do we run from a bear because we are afraid or are we afraid because we run? And came up with the idea, that the obvious answer, that we run because we are afraid, was wrong, and instead argued that we are afraid because we run.
Our minds perception is the emotion.
Wiseman takes it further: So, to feel in love, all you simply need to do is act ''as if'' you're in love and let your body physiology and sub conscious do the rest...

In the book, Wiseman gives us many examples that seems to indicate that this is actually true. I especially enjoyed Joshua Ian Davis work with women who had just undergone treatment with Botox injections. Botox might give a more youthful appearance, but it will also allow fewer facial expressions. And sure enough, inhibiting peoples behaviour and facial expressions prevents them from feeling certain emotions...
Memory is also affected. According to experiments by Simone Schnall and James Laird, when people adopted a happy facial expression, they tended to remember more positive moments from their lives, and when they looked sad, they were inclined to remember more negative moments.
Procrastination often stops people from doing well in many aspects of life. According to James: ''Nothing is so fatiguing, as the eternal hanging on of an uncompleted task.''
The answer is straightforward using the ''as if'' perspective - By working on an activity for ''for just a few minutes'' (that is, as if you are a highly motivated person), changes the way we see ourselves, and make it far more likely that we will complete the task at hand.

Great stuff, and remember, everything in this book actually builds on well documented research. Following Richard Wisemans advice might actually make us just a little happier, make us procrastinate less, reduce our stress levels etc.

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Kamis, 13 Januari 2011

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The World Almanac 1962, by Harry Hansen

  • Sales Rank: #4836726 in Books
  • Published on: 1962
  • Binding: Paperback
  • 896 pages

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Rabu, 12 Januari 2011

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Now What?! Conversations about College, Graduation, and the Next Step, by Ari King

Now What?! Conversations about College, Graduation, and the Next Step features over sixty interviews with recent college graduates (22-26 years old) and older, more established graduates (27-75 years old) about their experiences transitioning from college students to the real world looking for work, applying for graduate school, and trying to figure out what to do next. From the budding marine biologist who studied abroad in Saint Croix to the driven journalist who graduated early for a newspaper job, Now What?! is packed full of advice for students and alumni alike. Now What?! features interviews with a writer and former pro basketball player who found himself on academic probation twice, a C-suite executive who contemplated ballet or TV reporting, a university president who never left school, a producer for Modern Family and Will & Grace, a systems engineer for the U.S. Navy with dreams of teaching kindergarten, a job-hopping competitive rower who won gold at the 1984 Olympics, and more!

  • Sales Rank: #346598 in Books
  • Published on: 2013-05-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .50" w x 6.00" l,
  • Binding: Paperback
  • 220 pages

About the Author
Ari King was born in 1987 in Oakland, California. In 2009, he graduated from Wesleyan University with a B.A. in Italian Studies. He believes everyone has a story to tell regardless of age, education, background, or career ambition, and that everyone can benefit from the advice, suggestions, and experience of others. He currently resides in Brooklyn, New York, but will always call California home. This is his first book. He founded a radio show and podcast as a follow up to Now What?! that is called "Off Campus" and can be found at www.thisisoffcampus.org and on iTunes under "This Is Off Campus"

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7 of 7 people found the following review helpful.
Now What Indeed
By Joseph Betras
It's very interesting to read this book many years after actually needing it. I definitely fit into the "Know it alls" category back when I graduated college, and I wish I had the perspective offered by Now What?! I'm really glad this is available for young folks who are a little scared coming out of college, so they can see the immense opportunities that will present themselves throughout their lives. You may take a vastly different path in the future, and this book helps you to see beyond your immediate anxiety-filled year-out-of-college.

6 of 6 people found the following review helpful.
Famous Grads
By Chess Master
Interview with Bradley Whitford? Chatting with the creators of "In the Heights" and "PCU"? This must have been an interesting book to research.

This is a great book to help people realize that we're all following one path. Everybody is traveling together from waiters to CEOs. I really appreciated the sections of the book because I could find people like me easily as well as compare to other types of people.

Mr. King seems to have a handle on the feelings and nervousness that come with a graduate's first job hunt and does a good job of conveying them. I wish I'd read this senior year so I could have calmed down and enjoyed the moment a bit more.

I wonder if this is the first in a series, with the next one being about career path changes and life in your 30s.

6 of 6 people found the following review helpful.
Not just for grads
By Adrian
Don't let the title fool you, this is a great book filled with tips and lessons learned for anyone, not just recent graduates. I can't go back in time, but if I had read this book at the beginning and end of high school and college, I feel like I would have taken something different away from each person's story and advice. I'm sure when I read this book again in a few years, I'll see it all from a completely different aspect. "Now What?!" is a must read for those who are: thinking of going to college or thinking of not going to college; looking for their first job or looking for your next job; as well as those on the 'other side' (ex. Recruiters, admissions, professors, management, etc.) to remind them of what it was like, working through the system.

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Minggu, 09 Januari 2011

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Practice OSCEs in Obstetrics & Gynaecology: A Guide for the Medical Student and MRANZCOG exams, 1e 1st Edition

  • Published on: 1707
  • Binding: Paperback

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Sabtu, 08 Januari 2011

[V278.Ebook] Ebook Download The Marketing Plan: How to Prepare and Implement It, by William M. Luther

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The Marketing Plan: How to Prepare and Implement It, by William M. Luther

Even if you've created marketing plans before--it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch.

But with the brand new and completely updated fourth edition of Bill Luther's classic The Marketing Plan, you'll learn how to navigate this perilous new landscape--while actually generating a working marketing plan for your business. By answering questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle, from competitive and market analysis to planning, budgeting, brand development, and management. Featuring case studies and examples from major brand successes of the last ten years, the newest edition of The Marketing Plan is undoubtedly the most practical--and the most up-to-the-minute--marketing strategy resource available.

Complete with access to online software to aid in decision making, pricing, budget calculations, sales projections, and more, this one-of-a-kind guide provides everything you need to produce an impressive and professional marketing plan.

  • Sales Rank: #1034848 in Books
  • Published on: 2011-03-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 5.75" w x .75" l, 1.05 pounds
  • Binding: Paperback
  • 304 pages

From the Back Cover

The rules for creating marketing plans have changed…and if you’re not up to speed with developments like search engine optimization (SEO), social networking sites, pay-per-click, and other Web 2.0–based methods, you and your company are going to be left behind.

In this brand new edition of Bill Luther’s classic resource The Marketing Plan, you’ll learn everything you need to create your own marketing plan, using the latest strategies at your disposal. From competitive and market analysis to planning, budgeting, brand development, and management—featuring case studies and examples from major brand successes of recent years—the book shows you how to identify your marketing objectives and deploy specific strategies for every stage of the marketing cycle. You’ll learn how to:

• Analyze your company’s market, competition, business, and customers.

• Select profitable markets.

• Isolate critical business strengths.

• Develop a brand personality.

• Act on strategies.

• Gather feedback using measurable objectives and market research.

Whether you’re a marketing plan veteran or have never created a marketing plan before, this book will help you navigate the perilous new marketing landscape. It’s filled with helpful interactive question-and-answer sections, and new material on taking advantage of sales promotions; how public relations can affect your bottom line; managing your entire marketing plan; and much more.

Best yet, this new edition gives you complete access to online software that will assist you in decision making, pricing, budget calculations, sales projections, and more! You’ll find the Fourth Edition of this long-trusted guide indispensable…and the only thing you’ll need to quickly and easily design a complete marketing plan of your own.

William M. Luther, former vice president of Grey Advertising, is a well-known management and marketing consultant and a prolific seminar leader. His specialties include strategic planning, sales management, new product development, advertising, and sales promotion. He is the author of two books on business planning and the three previous editions of this book.

About the Author

WILLIAM M. LUTHER is a well-known marketing consultant and prolific seminar leader. He is the author of the three previous editions of this book.

Excerpt. © Reprinted by permission. All rights reserved.

Introduction

The fourth edition of The Marketing Plan differs in a number of

ways from its predecessor, published ten years ago. It includes

ten more years of the experiences and knowledge gained from

helping companies write their marketing plans—in boom

economies and in bust. The book walks you through every part

of the plan, with detailed analysis of case histories. After reviewing

each case, you can insert on the accompanying software

the data for your own company and complete your

marketing objectives and strategies. By the time you finish the

book, you can have a complete, written marketing plan for your

own business.

If you go to the AMACOM website, you can download my

computer marketing plan “what if” software models, free of

charge. These allow you to insert your own data into the files and

see the results for your business. The web address is www

.amacombooks.org/go/MarketingPlan4. For best results and

ease of use, you should download the software to either a CD or

your hard drive. Then you can go try different data until you get

the results you are seeking, such as the most effective positioning

of your business, your best target audience, most favorable

17963-Luther/MarketingPlan_4e 1/11/11 12:05 PM Page 1

pricing, sufficient advertising and sales promotion weight, viable

public relations plans, and enviable customer service plans.

This edition can also better help you develop a popular Internet

site and enable you to become a strong player in the new world

of social media.

The software comes in three parts: case history “what if”

files; “what if” files with formulas for inserting your own

company data; and marketing plan (and other) worksheets

where you insert your objectives and strategies. Although the

book discusses each case history, at your leisure you should

bring up these files and alter some of the inserted data and

then look at the resulting outcomes. Practicing on the case

history files will enable you to see how the formulas work before

you start inserting your company data into your own section

of the software.

The software is easy to use. You use a spreadsheet like Microsoft

Excel for the “what if” files and a word processing program

like Microsoft Word for the marketing plan objectives and

strategies and other worksheets. The files that have a “C” in

front of the name are the case histories. The file names that do

not begin with a “C” before the name are the modules into

which you insert your own company data.

When these files are completed, you should print them out

and put them into a document called a “fact book.” This is supporting

data for your objectives and strategies and by inserting

the files in this different document, you keep your actual marketing

plan short and concise—so everyone will read and act

on it. Your fact book will probably number over a hundred

pages and your marketing plan should only consist of your objectives

and strategies and therefore can be less than twenty

pages. The third part of the software, in the folder labeled

“Worksheets,” contains Word files into which you can insert

your objectives and strategies for each component of your

marketing plan, along with other useful worksheets. If you

complete each module as you go through the book, your plan

will be written by the end of the last chapter.

The marketing plan belongs on the top of the desk of

everyone involved with marketing so it can constantly be monitored;

the fact book can go on their shelves. If you began to

miss an objective, you return to the fact book and make the

necessary changes to support your revised objectives and

strategies.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Professional Book for Marketing People
By Clockera
Of course this is a professional book. Just look at who is the publisher - AMACOM. I also got it from library in the beginning. After I read it, I decided to buy it from Amazon. However this book is NOT designed for beginners - they might feel difficult in understanding some indicators and concepts. But in a fast-moving world, basics usually can NOT survive very long. Eventually you have to upgrade yourself.

0 of 0 people found the following review helpful.
As if the Internet didn't exist
By Anthony Wasserman
This book explains the basics of how to create a marketing plan, and covers the basics of customer analysis, competitive analysis, and so on. It shows you how to create a marketing budget, and addresses some of sales-related issues, particularly major accounts. The companion website provides access to a set of spreadsheets that helps people to create a marketing budget and plan. This was a perfectly OK book in its earlier editions, and probably will work for some businesses that generate most of their leads and sales through traditional advertising, direct mail, and PR approaches.

But this 2011 edition is shockingly incomplete for today's world and its marketing programs. The book is of no use to anyone who wants to focus on inbound marketing, online sales, or the Internet in general. The publisher has disingenuously written a blurb with all of the right buzzwords on the back cover, but there's almost no content in the book on those key topics. There's just a bit of very high-level discussion of SEO, mobile, and social media, with nothing specific. The author doesn't address the new and different world of the Internet, where even traditional businesses such as Williams-Sonoma generate more than 40% of their sales online. Many of today's fastest growing companies do very little of the traditional outbound marketing, and put virtually all of their effort (and marketing dollars) into making it easier for potential customers to find them online through search and social media. These same companies have sharply reduced their expensive field sales staff, and made it possible for their customers to try and buy.

There's nothing in the book about online advertising networks, nothing about marketing automation, nothing about visitor tracking, and nothing beyond the trivial about mobile, which will soon dominate online traffic. Another surprise: almost nothing about maintaining a presence on social media with well-timed tweets, posts on Facebook, and participation in community forums. Today's companies have to monitor social media to respond to both favorable and unfavorable comments - negative comments and negative product reviews can overrun the best efforts of a marketing program. Even more surprising, there's nothing, absolutely zero, about analytics. How can you develop and manage an effective marketing program if you can't tell what's working and what isn't? Internet-savvy companies use A/B testing and partial rollouts of new products as a way to evaluate user experience, product messaging, and sales. To the author, none of these things exist.

To me, the 4th edition of this book is a huge disappointment, as I had hoped that it would bring the earlier editions into the modern world. As it stands, anyone who wants to develop a marketing plan that focuses on the Internet must look elsewhere.

0 of 0 people found the following review helpful.
Great Resource For Serious Marketing Executives
By John Q Public
This book is for marketing professionals - not for self-employed, free lancers or mom & pop biz owners. The author shows you how Fortune 500 companies develop a strategic marketing plan. Some reviewers are upset that the book did not offer more web based marketing tactics - well, that is not what a marketing strategy is about. Web marketing is a tactic best developed after a thorough strategic plan is developed. It will help you implement SWOT analysis, competitive intelligence and create a high level plan.

If you're starting a small biz, look elsewhere. If your job is to create a marketing plan that will be taken seriously by senior execs and investors - this is the book for you.

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Rabu, 05 Januari 2011

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Indianization of China and of South East Asia, by H G Quaritch Wales

  • Published on: 1967-05
  • Format: Import
  • Original language: English
  • Binding: Hardcover

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